TRU Wagyu™ Breeding

What is TRU Wagyu™ Breeding?

Old Three Wagyu provides itself on Bringing you the Irreplaceable™. We use our TRU Wagyu breeding framework to provide our customers with the highest quality 100% Fullblood Wagyu in America based upon lineage evaluation, genomic testing, and phenotype assessment.

Lineage + Genomics + Phenotype + Husbandry=

TRU Wagyu™ Breeding


We pride ourselves on having a 100% Full Blood herd. We consider the following in its development:


• Value of Semen
• Rarity of Genetics
• Trends of Genetics
• Value of Similar Registered Genetics
• Costs of recreating Pedigree


We register and DNA certify all of our animals with the American Wagyu Association and Australia Wagyu Association. In doing so, we complete a full panel testing of:

• Recessive Genetic Disorders: CL, CH5, F11
• SCD Scores
• Tenderness Scores

• EBV’s

We also complete a 16/16 Analysis for group categorization and rotational breeding.

“At Old Three Wagyu, the approach to the Wagyu industry is simple. To establish and maintain the best Wagyu genetics possible. First, by starting with great genetics, evaluating them based on established standards and practices, and raising them to their full genetic potential.”

-Michael Goodell

Wagyu producer for 20 years


We pride ourselves on having a 100% Full Blood herd. We consider the following in its development:

• Disposition
• Fertility Testing
• Growth Rate
• Eye Appeal
• Temperament


While lineage, genetics, and phenotype make up about 60% of the Tru Wagyu Breeding formula, husbandry makes up the rest.

• We have multiple forages on Pleasant View Farm, including various kinds of Bermudagrass, K.R. Bluestem, oats, rye.
• We keep our herd well-watered, happy, and content. The name of our company comes from the fact Stephen F. Austin’s first 300 families (known as the “Old Three Hundred”) originally settled in Texas around our farm because of the beauty of its rolling hills, the richness of the soil, and appealing climate.
• All animals are handled with gentleness and care and are worked twice a year to make sure they are healthy.